AI FOR MARKETING AND CREATIVE TEAMS

From messy workflows to a modern marketing engine.

We get your team and your tools finally working together. Better quality, more speed, lower cost.

Method

Where AI fits your business – and how to get there

We look at what you’re doing now, find where AI will really make a difference, and work with your leadership team to set priorities. Then we get your people running the first projects themselves.

How we work →

METHOD • MASTERY • MAKING

Mastery

Training your teams to use AI with confidence.

Sessions designed for specific roles, using your own briefs and workflows – so people leave knowing what to do on Monday morning. Run via Woolf & Hale, our training practice.

woolfandhale.work →

Making

AI content worth putting your name to.

Film, video, and creative production with our trusted network of AI-native creatives and filmmakers. We set the creative direction and they bring it to life.

Get in touch →

Bringing the power of AI to businesses, and AI-powered businesses to market.

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Capabilities

How we can help you.

Realise AI’s transformational opportunities

We help businesses to shape sustainable AI roadmaps, empower teams, and position them at the forefront of their industry:

Identify productivity and growth opportunities
Quantify advantages to build ROI
Determine requirements, create plan of action
Create urgency, generate quick wins and embed new ways of working into the culture

Take your
AI technology
to market

We help businesses enter new markets, achieve product-market fit, and drive growth through strategic partnerships:

Market entry research and analysis
Proposition building to ensure strong product-market fit
Create strategic opportunities/partnerships
Pitch and acquire new business
business.

Get a Clear AI Roadmap in 10 Days

Stop guessing. Start making progress.

The Woolf AI Audit is a fast, fixed-price way to uncover where AI can save money, free up time, and lift creative quality across your business.

Book your audit today

AI training
&
enablement

We design practical training, build internal capability, and roll out tailored AI programmes:

Team workshops focused on real use cases, using the same tools your team uses
• Role-specific sessions for individual teams
• Ongoing support to embed learning and drive adoption
See our range of custom AI training programmes at Woolf&Hale

Values

Our Approach.

Focus on results

Everything we do is aimed at generating maximum impact for our stakeholders. We prioritise outcomes over output.

People + Technology

Introducing AI-powered tech, creates a people challenge as important as the technology one. We make sure both are managed.

Clarity counts

We translate industry speak into plain English. Clear writing and speaking foster clear thinking and decisive action.

Experience

Who we’ve worked with.

We have 20 years of experience advising global brands in almost every sector

“Matthew really understood our challenges and delivered on everything he promised – the pilot framework he created was just what we were looking for, and his communication and organisation were excellent throughout.”

— Paul Maskell, Founder, Yolk Creative

Leadership

Our Expertise.

Woolf is led by Matthew Kershaw, a strategic communications leader and recognised authority in AI-driven innovation. With extensive experience across startups, scale-ups, and global companies in digital media, broadcast, advertising, and communications, he has spent over five years working with Generative AI, helping shape its evolution. A champion of AI’s impact on the creative industries, he regularly shares insights through thought leadership and speaking engagements.