Bringing the power of AI to businesses, and AI-powered businesses to market.

 
 

Capabilities

How we can help you.

 

Realise AI’s transformational opportunities

We help businesses to shape sustainable AI roadmaps, empower teams, and position them at the forefront of their industry:

  • Identify productivity and growth opportunities

  • Quantify advantages to build ROI

  • Determine requirements, create plan of action

  • Create urgency, generate quick wins and embed new ways of working into the culture

 

Take your
AI technology
to market 

We help businesses enter new markets, achieve product-market fit, and drive growth through strategic partnerships:

  • Market entry research and analysis

  • Proposition building to ensure strong product-market fit

  • Create strategic opportunities/partnerships

  • Pitch and acquire new business

  • business.

 

Content
strategy &
development 

We help businesses develop content strategies, source quality content, and build impactful B2B and B2C programmes:

  • Strategy and planning across editorial, social media, programming 

  • Ongoing content marketing programmes

  • License, procure or commission content via our extensive network. 

Values

Our Approach.

 

Focus on results 

Everything we do is aimed at generating maximum impact for our stakeholders. We prioritise outcomes over output.

People + Technology

Introducing AI-powered tech, creates a people challenge as important as the technology one. We  make sure both are managed.

Clarity counts

We translate industry speak into plain English. Clear writing and speaking foster clear thinking and decisive action.

 
 

Experience

Who we’ve worked with.

We have 20 years of experience advising global brands in almost every sector

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Leadership

Our Expertise.


Woolf is led by Matthew Kershaw, a strategic communications leader and recognised authority in AI-driven innovation. With extensive experience across startups, scale-ups, and global companies in digital media, broadcast, advertising, and communications, he has spent over five years working with Generative AI, helping shape its evolution. A champion of AI’s impact on the creative industries, he regularly shares insights through thought leadership and speaking engagements.

Career highlights include

Delivering numerous innovative digital services for MTV

Establishing a profitable content marketing function for a major global agency

Developing a multi-million-dollar global content service for LG Mobile 

 
 
 

Intelligence

Our Latest thinking.

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