We are
A consultancy, advising businesses who want to use the power of AI, and AI-powered businesses.
Capabilities
How we can help you.
Realise
opportunities
created by AI
Analyse existing processes to identify productivity and growth opportunities.
Quantify the advantages to build a business case.
Understand requirements and create a plan of action.
Create urgency around the project, generate quick wins and embed new ways of working into your culture.
Take your
AI technology
to market
Undertake customer research and analysis.
Build the right proposition to ensure product-market fit.
Develop and pursue strategic opportunities/partnerships.
Build sales pipeline.
Pitch and acquire new business.
Content
strategy &
development
Based on our experience of creating effective B2B and B2C programmes:
Develop strategy for editorial, social media, programming.
License/procure/commission content via our extensive network.
Build ongoing content marketing programmes.
Values
Our Approach.
Focus on results
Everything we do is aimed at generating maximum impact for our stakeholders. We prioritise outcomes over output.
People + Technology
Introducing AI-powered tech, creates a people challenge as important as the technology one. We make sure both are managed.
Clarity counts
We aim to make intelligible a field that is full of jargon. Clear writing and clear speaking lead to clear thinking.
Experience
Who we’ve worked with.
We have 15 years of experience advising global brands in almost every sector
Leadership
Our Expertise.
Woolf is led by Matthew Kershaw, a results-oriented, entrepreneurial leader with extensive background in digital media, publishing, broadcast, content and advertising. He has built successful teams and digital products from scratch and know how to create viable use cases for technology and turn them into successful products and services. He has skills that cross strategy, business development, commercial/financial management, project management and creative leadership.
Career highlights include
Delivering numerous innovative digital services for MTV
Establishing a profitable content marketing function for a major global agency
Developing a multi-million-dollar global content service for LG Mobile
Intelligence
Our Latest thinking.
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